Legal

Privacy Policy

This Privacy Policy explains how Trawden collects, uses, and safeguards information when you visit our website or use our market analysis tools.

Draft document. This page is a general-purpose privacy policy template provided for informational structure only. It does not constitute legal advice and has not been reviewed against any specific jurisdiction's data protection legislation. Before publishing, it should be reviewed and customised by a qualified professional to reflect Trawden's actual data practices and applicable law.

1. Introduction

Trawden ("we", "us", or "our") provides AI-assisted market analysis tools and related content through this website. We are committed to protecting the privacy of visitors and users of our services. This Privacy Policy sets out the types of information we may collect, how we use it, who we may share it with, and the choices available to you regarding your information.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, you should discontinue use of the website.

2. Information We Collect

We may collect information in the following categories:

  • Information you provide directly — such as your name, email address, or other contact details submitted through forms, sign-up requests, or correspondence with us.
  • Usage data — information about how you interact with our website, including pages visited, time spent on pages, referring URLs, and general navigation patterns.
  • Technical data — such as IP address, browser type and version, device type, operating system, and similar diagnostic information collected automatically when you access the site.
  • Cookies and similar technologies — small data files stored on your device that help us recognise repeat visits and understand aggregate usage trends.

We do not knowingly collect sensitive personal information, such as financial account credentials, government identification numbers, or health information, through this website.

3. How We Use Information

Information collected may be used for purposes including:

  • Operating, maintaining, and improving the website and its content;
  • Responding to inquiries, support requests, or feedback submitted to us;
  • Sending administrative or informational communications, where you have agreed to receive them;
  • Monitoring usage trends and performance to inform future development;
  • Protecting against fraudulent, unauthorised, or illegal activity; and
  • Complying with applicable legal or regulatory obligations.

We do not sell personal information to third parties.

4. Cookies

Our website may use cookies and similar tracking technologies to enhance functionality and analyse usage. Cookies are small text files stored on your browser or device. You can configure your browser to refuse cookies or alert you when cookies are being sent; however, some parts of the website may not function properly without them.

We may use the following general categories of cookies: strictly necessary cookies required for core site functionality, analytics cookies that help us understand visitor behaviour in aggregate, and preference cookies that remember choices you have made.

5. Sharing of Information

We may share information with third parties in limited circumstances, including:

  • Service providers who perform functions on our behalf, such as website hosting, analytics, or email delivery, and who are bound to handle information in accordance with our instructions;
  • Legal and regulatory authorities, where disclosure is required to comply with applicable law, legal process, or governmental request;
  • Business transfers, where information may be transferred as part of a merger, acquisition, restructuring, or sale of assets, subject to confidentiality arrangements.

We do not share personal information with third parties for their own independent marketing purposes without your consent.

6. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer required, we take reasonable steps to delete or anonymise it.

7. Data Security

We implement reasonable administrative, technical, and organisational safeguards designed to protect information from unauthorised access, loss, misuse, or alteration. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security of information transmitted through our website.

8. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, which may include the right to:

  • Request access to the personal information we hold about you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of your personal information, subject to certain exceptions;
  • Object to or restrict certain processing activities; and
  • Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details provided on our website. We will respond to verified requests within a reasonable timeframe, in accordance with applicable law.

9. Third-Party Links

Our website may contain links to third-party websites or services that are not operated or controlled by Trawden. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of any external sites you visit.

10. Children's Privacy

Our website and services are not directed at children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If we become aware that we have inadvertently collected information from a minor without appropriate consent, we will take steps to delete it.

11. International Data Transfers

If you access our website from outside the United Kingdom, your information may be transferred to, stored, and processed in a jurisdiction other than your own. Where such transfers occur, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we handle information.

13. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or our handling of personal information, please reach out through the contact channels made available on our website.